Leading media company for personal care Happi published an article about our research into what ingredients US and UK consumers would like to see in their skin care, wellness and health care formulas. What we found is that Omega-3 and probiotics make the top 5 in both the UK and US; while ingredients such as turmeric and rhodiola, popular in the UK, were replaced by curcumin and Ashwagandha in the US.
https://www.happi.com/contents/view_online-exclusives/2020-06-04/consumer-preferred-ingredients/