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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
News
Combined Shape
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in the media
1 minute read
| July 28, 2021
Don’t underestimate the influential Gen Alpha
There isn’t as much talk about how to understand Generation Alpha as there is around other...
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in the media
1 minute read
| July 28, 2021
Which cosmeceutical ingredients are consumers looking for?
We spoke to over 2,000 consumers in the UK and US to find out which ingredients offer the...
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in the media
1 minute read
| June 21, 2021
Consumers are interested in incorporating CBD into their self-care routines
CBD is known for its anti-inflammatory and calming effect, and more and more brands are...
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in the media
1 minute read
| May 27, 2021
Exploring the influence of Gen Alpha
To understand the impact that Gen Alpha has on consumers, we interviewed 500 parents and 200...
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in the media
1 minute read
| May 26, 2021
The sleep aid market is growing
Did you know that 17million people in the UK suffer from sleeplessness? We interviewed 625...
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in the media
1 minute read
| May 12, 2021
Growth of plant-based proteins provides opportunities for brands
Protein and plant-based products are continuing to grow in the sports nutrition category,...
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in the media
1 minute read
| April 20, 2021
Carol Fitzgerald and Authority Magazine: why we need more women founders and how to make it happen
Authority Magazine interviewed our CEO and Founder Carol Fitzgerald on her entrepreneurial...
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in the media
1 minute read
| April 20, 2021
A look into wellbeing trends during Covid-19
We’ve interviewed over 24,000 people in the UK and US to understand how their wellbeing habits...
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in the media
1 minute read
| March 12, 2021
The Do’s and Don’ts of vaccine campaigns in the US
We asked US consumers if they would get vaccinated after viewing videos or ads around the...
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