Awards
In The Media
1 minute read
| July 28, 2021

Don’t underestimate the influential Gen Alpha

There isn’t as much talk about how to understand Generation Alpha as there is around other... Read More
1 minute read
| July 28, 2021

Which cosmeceutical ingredients are consumers looking for?

We spoke to over 2,000 consumers in the UK and US to find out which ingredients offer the... Read More
1 minute read
| June 21, 2021

Consumers are interested in incorporating CBD into their self-care routines

CBD is known for its anti-inflammatory and calming effect, and more and more brands are... Read More
1 minute read
| May 27, 2021

Exploring the influence of Gen Alpha

To understand the impact that Gen Alpha has on consumers, we interviewed 500 parents and 200... Read More
1 minute read
| May 26, 2021

The sleep aid market is growing

Did you know that 17million people in the UK suffer from sleeplessness? We interviewed 625... Read More
1 minute read
| May 12, 2021

Growth of plant-based proteins provides opportunities for brands

Protein and plant-based products are continuing to grow in the sports nutrition category,... Read More
1 minute read
| April 20, 2021

Carol Fitzgerald and Authority Magazine: why we need more women founders and how to make it happen

Authority Magazine interviewed our CEO and Founder Carol Fitzgerald on her entrepreneurial... Read More
1 minute read
| April 20, 2021

A look into wellbeing trends during Covid-19

We’ve interviewed over 24,000 people in the UK and US to understand how their wellbeing habits... Read More
1 minute read
| March 12, 2021

The Do’s and Don’ts of vaccine campaigns in the US

We asked US consumers if they would get vaccinated after viewing videos or ads around the... Read More