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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
News
in the media
Combined Shape
Created with Sketch.
in the media
1 minute read
| April 1, 2022
What Makes consumers happy?
We asked over 1600 consumers in the US, UK, Brazil and Chinawhich brands and their...
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in the media
1 minute read
| March 31, 2022
3 Things to Keep in Mind When Developing Packaging
Since the start of the COVID outbreak, consumer needs have changed due to environmental and...
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in the media
1 minute read
| March 14, 2022
Alexa, stop spying on me
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in the media
1 minute read
| November 17, 2021
Exploring how levels of concern around data privacy has changed since 2019
Scam phone calls and emails have increased during the pandemic, with criminals taking...
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in the media
1 minute read
| September 13, 2021
Wellness brands can create opportunities by listening to consumers’ sleep concerns
We spoke to 25,000 consumers in the UK and US about their sleeping habits, their experiences...
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in the media
1 minute read
| September 2, 2021
Consumers are turning to probiotics to maintain a healthy weight
Our research has found that consumers who are already using dietary supplements are now...
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in the media
1 minute read
| September 2, 2021
Telemedicine should complement in-person appointments, our research finds
Despite the rapid growth of the use of telemedicine in the UK, our study of over 1,500 people...
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in the media
1 minute read
| July 29, 2021
Telemedicine is here to stay: the pros and cons according to GPs and patients
Telehealth has been growing rapidly since the start of the pandemic. The use of telehealth by...
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in the media
1 minute read
| July 28, 2021
Don’t underestimate the influential Gen Alpha
There isn’t as much talk about how to understand Generation Alpha as there is around other...
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