We asked over 1600 consumers in the US, UK, Brazil and China which brands and their initiatives they associate most with happiness.
The research revealed consumers link brands making sustainability efforts with happiness, second after value for money. Consumers also said promoting charitable welfare is another critical initiative brands can undertake to promote happiness. For example, 69% say brands that respond to the welfare of others is a key factor in making them happy.
To find out more about what brands make UK consumers happy click below:
https://www.bakeryandsnacks.com/Article/2022/03/29/what-makes-consumers-happy
