.png?width=2300&height=575&name=Rx%20vs%20OTC%20pillar%20page%20header%20(1).png)
Openness toward self-directed care
%20(6)-2.png?width=1590&height=397&name=Copy%20of%20Pillar%20Page%20Icons%20(3000%20%C3%97%202000%20px)%20(6)-2.png)
Despite this shift expert knowledge of a doctor/ HCP is still valued, but convenience also important for Rx
%20(9)-1.png?width=1553&height=388&name=Copy%20of%20Pillar%20Page%20Icons%20(3000%20%C3%97%202000%20px)%20(9)-1.png)
Where OTC preferred* -2.png?width=1766&height=690&name=Untitled%20design%20(1)-2.png)
Where Rx is preferred*
-4.png?width=1866&height=467&name=Copy%20of%20Pillar%20Page%20Icons%20(3000%20%C3%97%202000%20px)-4.png)
%20(2)-1.png?width=900&height=189&name=Copy%20of%20Pillar%20Page%20Icons%20(3000%20%C3%97%202000%20px)%20(2)-1.png)
*Areas that can ONLY be Rx, such as oncology products, were NOT included
Mixed OTC/Rx Preference
You say Rx, I say OTC
Two unique profiles emerged in our research: Help Me With My Health (Rx strongly preferred) and Health Confident (OTC strongly preferred)
%20(9).png?width=1667&height=417&name=Copy%20of%20Pillar%20Page%20Icons%20(3000%20%C3%97%202000%20px)%20(9).png)
Want to learn more or start a project with us?
