“The study delivered what we needed to progress on our pack communication. Thank you both and I know the team was very pleased with the outcomes, data and recommendations. This has helped us enormously to identify our packaging claims priorities and some key learnings for us to consider.”

— Insights Manager, Healthcare Company


Differentiate. Resonate. Motivate. Our approach helps articulate a compelling promise by pinpointing claims and benefits most likely to engage consumers and drive action, with understanding of which language appeals and why.

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