A [Very] High 5!

They say runners get a natural high, but it gets even higher when you have a team of them with you 5 years in a row.

Yesterday, September 9th our Team BuzzBack of 13 participated for the 5th year in a row in the Annual Komen Race for the Cure in Central Park. A bit rainy and dreary this year, but that did not dampen our spirits one bit– all smiles and enthusiasm as we stood beside our client teams such as Pepsi and Pfizer, to walk on behalf of a breast cancer cure. I’m proud to say while we don’t have their size in absolute numbers, we do have more than a third of our NY office participating. Pretty amazing.

We started 5 years ago in support of one of our teammates suffering from Breast Cancer, and now we support a second person on our team in her journey against cancer. Side by side we walk and ran in the rain. Others designed and ordered our shirts. We sent her dinners when she was going through chemo to make it easy on her family.

Just one ounce of the spirit of engagement at BuzzBack. It’s what we bring to work each day, what we share with our clients, and how we work with our partners. It’s why we’ve been named one of the 100 Best Places to Work by Crain’s not one – but two years in a row. And we’re up as finalists for the WiRE Best Places to Work award this year, too.

I am so proud of this team, it’s a personal high. High 5’s all around.


Run. Walk. Race. Repeat.

Komen year 4 – today our BuzzBack Gives Back program sauntered to Central Park for the Annual Komen Race. We were there to support an important cause but also to support each other. One of us wears a pink number, and we are proud to run with her. That’s just one reason we join together. That’s what teams do.

To build a business you need to build a team – and when you build a team like ours, the passion, focus and commitment is on fire. It fuels growth and contagious energy clients want to experience.

Our team (shown) might have been dwarfed in size by our clients’ walking/running side by side with us today – Team Pepsi and Team Pfizer to name a few- but definitely not our spirit. It’s loud and evidenced by the work we do every day in key innovation initiatives for them. And it’s super obvious in our dynamic culture.

And when you really do it well the team takes over. They organize the effort, design great research, and exceed client expectations. Every day. My mentors told me that would happen – build a great team, an award-winning culture, and your business will really grow. They were spot on.

And then it all becomes just a walk (or run) in the park.

BuzzBack Gives Back

The Heroes Around You

Today Team BuzzBack did our 3rd annual Komen Race For The Cure. In addition to being a day for raising awareness and funds, it was also a day of celebration. Last year at this time, one of our team was undergoing chemo. While last year she walked – this year she ran!  The event is also a day of honoring as well – many of the walkers and runners (some of them our clients and friends) wear posters on their backs, listing the names of their heroes for whom they walk/run.

komen race

Seeing our team together – both the newbies and those of us who marked our third time- reminds me of what teamwork is and how much ours goes above and beyond.  Teams inspire each other and make it easy to get the hard stuff done. The super demanding client requests, intense timelines, and need for speed  never go away. But teamwork makes it all easier to tackle. In particular it’s the little things that a teammate might do that makes it worth sticking it out through challenges. This event day was no different – they organized the race, designed and ordered the shirts, rallied the tired, cheered the sprinters — just a few examples.

At the end of the day, this is a reminder we don’t need celebrities to aspire to – the heroes and rock stars on our team are more than enough. The idea of hero elicits imagery of bravery, courage, admiration – those are the exact qualities that make up our team. When I see our effort in an event like this, I’m reminded that surrounding  myself with considerate, caring, collaborative people, I don’t have to be the captain. They are qualified to take charge – and often in the most important way. The good human way.

Making a Difference

I like to think some of the things I do ultimately make a difference. Changing things for the better drives me and was the inspiration behind founding BuzzBack to innovate market insights. But I also wanted to create a company culture that continually seeks to make a difference beyond the industry. This founding and defining characteristic has been a magnet for like-minded people – particularly millennials who are especially purpose driven. This quest contributes to our strong sense of tribal pride and shared vision.

That’s why days like yesterday are so personally meaningful.

Participating in the Susan G. Komen Race for the Cure in Central Park, we came together to make a difference while representing our core value of Teamwork outside our NYC office walls. I’m pleased to share that our own small group of racers exceeded our fundraising goal. We were surrounded by many of our clients: Pepsi sponsored the event and Pfizer was there with a team of their own.

It didn’t matter if we won. That wasn’t the point – making that all-important difference was. We were excited to be together, enjoy the day and support a worthy cause. I didn’t have to tell anyone to participate. They came because it was the right thing to do. I couldn’t have been more proud of the group that represented the brand we’re building together. I thought to myself, “This is who we are.” Compelled to make a difference. It’s as plain and simple as that.