Consumers continue to diversify how they shop*
*purchases made in the last week
Direct To Consumer only represents a small portion of all purchases
*The UK shops DTC more often for items like food and household products
20-35% of those who shop DTC utilize it for these categories on a monthly basis:
A desire for ease and convenience drives online & DTC shopping habits
But consumers still highly value the ability to touch & feel products before buying
Inflation is impacting consumer habits
Amid climbing costs for groceries, gas and other necessities 60%-70% are saving & living on a tighter budget
Cutting Back
Seeking Cheap
45% are actively seeking out ways to save a few bucks
Fewer Trips
35-55% are heading to the store less often
How Consumers are Adapting to Inflation
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