Establishing Value in the mind of your customer is one of the most important factors when marketing your product or service. There are many facets to the word Value, and understanding how your customer perceives Value is critical. Does it mean affordable? Quality? Price?
In this webinar, we invite you to understand what Value means to consumers in 3 countries – US, UK and China. We’ll look at verbal, visual and emotional associations with Value – to help you understand:
• Imagery, visual cues, and personal emotions linked to Value
• Attributes that determine if a product or service is a good value
Even if your communications plans and positioning don’t involve Value, you will learn new techniques to mining and distilling consumer language, critical in brand positioning and development.