You need to motivate interest, but how do you know which claims to move forward with?
When it comes to deciding which technique to use there’s actually science behind the magic. At BuzzBack, we’ve conducted hundreds of claims and benefits evaluations, and we’re a preferred supplier for a range of clients — helping them to evaluate and understand why certain statements resonate.
In this 30 minute webinar, we’ll cover 2 case studies in two different categories that compare different techniques – monadic, max diff, Kano – to gain understanding on how and when each approach can be effective.
You’ll learn through real life examples:
The benefits and drawbacks of these techniques
Why diagnostics can help