Buzzback - Unlock Consumer Insights

Unlock Deeper Insights to Drive Growth

Empathize with your audience to uncover authentic experiences, rethink complex questions, and maximize proven processes. You’ll gain new perspectives and clarity to make decisions with confidence.

Empathize with your audience

An innovative pharmaceutical company committed to women’s health wanted to explore new ways to empathize with women on their menopause journeys. They used our approach to patient journey research to better connect and support women from peri-menopause through to post-menopause – revealing their emotions and how they feel about their experiences.

Rethink with curiosity and new perspectives

Using in-context reactions, evaluative performance comparisons and interactive projective techniques, a major beverage company determined the optimal package design direction for a hard lemonade line extension.

Maximize proven processes to increase clarity

To bridge the gap between CX and concept testing for the launch of a new pricing plan, we innovated a new way to evaluate interactive stimulus dynamically – and repeated the testing over four generations of plans.

Inspired by what if... & what’s next

Great brands don’t just sell—they resonate. Whether you’re in healthcare, tech, telecom, or consumer goods, your audience is comprised of real people with stories, emotions, and motivations driving every choice. Cracking the “why” behind those choices isn’t just smart—it’s the secret to creating unshakable brand loyalty and growth.

By blending sharp human brain power with cutting-edge tech, AI, powerful analytics, and our own bag of tricks, we dig deep into human truths and spark those “aha” insights that lead to real impact.

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We help the dreamers & the challengers

Driven by curiosity, enabled by technology, powered by humans

Connect with your audience in more meaningful ways to drive better customer experiences, stronger brand loyalty, and improved business growth.

Our proprietary technology and human expertise helps uncover not just the choices people make but the emotions, values, thoughts and motivations that drive these choices. With expertise in healthcare, fast-moving consumer goods, technology and telecom, we’re ready to help you understand your audience and drive growth.

We Made the GRIT Top 50 Most Innovative List

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The Sustainability Consumer

How would we summarize the sustainable consumer? We looked at the rational and emotional drivers of engaged sustainability consumers to offer practical takeaways for brands looking to strengthen their sustainability credentials.

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Introducing Studio by buzzback

Modernizing the fragmented and time-consuming qualitative research process by harnessing technology to bring research buyers, moderators, best-in-class tools, and research participants together in one platform.

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How can we improve medication adherence?

Is the lack of medication adherence amongst patients solvable? To understand the problem, we looked at asthma, diabetes and depression patients to see what the hurdles were to adherence, and what kept medication users on track

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Meet Generation Jones

What if we told you there was a massive generational cohort — 48 million strong — that has been largely overlooked? Meet Generation Jones, born between 1954 and 1964. With significant purchasing power, this is a group that brands cannot afford to ignore.

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We brought on buzzback because we knew they were such a great strategic partner; they would help us build this robust learning plan and we knew they would execute it flawlessly…and the last piece, which is so important, is to create what I call a magical and compelling report coming out of all this research.

Thank you for the partnership. This research has been transformational for us.

Buzzback’s approach has been invaluable to helping build a global innovation pipeline that meets true needs – across 2 brands, 4 markets and 3 sub-categories.

Buzzback’s blended approach has enabled us to move forward confidently, without constantly questioning: Is it the right insight? The right tension? The right product truth? Instead, we were able to focus on the executions and bringing the fundamentals to life in the right way.

Interactive Stim allows us to amplify the scale for business decisions.