Today more than ever, consumers make decisions based on the values of a company, and purchase only from brands they trust. Is your brand trusted?

On March 9 2023, we discussed new research findings on brand trust with:

Vicky Nef - Logitech, Procter & Gamble
Omar Mahmoud - UNICEF, Procter & Gamble
Martin Oxley - Managing Director, buzzback Europe

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Some of the topics we covered:

  • Why should brands care about consumer trust? What factors drive trust?
  • What do consumers do when brands don't meet expectations?
  • How should brands think about establishing and maintaining trust?

Want more? Contact us now for an in-person or over the phone presentation for you or your team.