Today more than ever, consumers make decisions based on the values of a company, and purchase only from brands they trust. Is your brand trusted?
In this March 9 2023 webinar, we discussed new research findings on brand trust with:
Vicky Nef - Logitech, Procter & Gamble
Omar Mahmoud - UNICEF, Procter & Gamble
Martin Oxley - Managing Director, buzzback Europe
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Some of the topics we covered:
Why should brands care about consumer trust? What factors drive trust?
What do consumers do when brands don't meet expectations?
How should brands think about establishing and maintaining trust?
With growing consumer desire for authenticity - and a move away from transactional relationships - trust is the essential foundation in the "relationship economy".
