Translating a feeling of happiness and wellbeing into brand success

Happiness is important for our own wellbeing, and for brand growth. When consumer sentiment is positive, it leads to confidence and economic growth.

But how can brands link their activities to this elusive emotional feeling of wellbeing?

Join insights leaders from Mondelēz, Danone and Colgate-Palmolive as they discuss happiness with buzzback’s Jenny Lindsay. Based on buzzback’s own research in UK, US, China and Brazil.

Dieter Deceuninck, Global Director Strategy & Insights at Danone
Yigit Kocak, Global Strategic Insights Manager at Mondelēz
Christian Niederauer, Global Head of Insights & Consumer Affairs at Colgate-Palmolive

You’ll learn how top brand leaders think about:

What happiness means to consumers
Which brands they most associate with happiness, and why?
Client reflections on these insights and what it means for their brands

Ideas for advancing your creative & messaging development for greater efficacy

Want more? Contact us now for an in-person or over the phone presentation for you or your team.