Is premiumization part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium products?

Watch now as we present our latest research on what premium means to consumers in the US, UK, France and China.

You’ll learn:

  • What premium and value mean to consumers – with overlap & distinct differences
  • ​​​​​​Types of brands & stores that signify premium and value
  • Emotions behind choosing premium and value products
  • Profiles of premium and value consumers

Want more? Contact us now for an in-person or over the phone presentation for you or your team.