Understanding Happiness - Brands and Consumer Emotions

Are you happy? What about consumers today?

In this final and most comprehensive look at consumer emotions, feelings and happiness via our eCollage, we shared what this all means for your brand.

Martin Oxley, Managing Director, buzzback Europe, presented our research with Mary Meehan, co-founder of Panoramix Global, who delved into consumer sentiment and five facets of happiness and how brands play a role, even in a world in crisis.

Watch Now

With these new findings from the US, Brazil, China and UK, you'll learn:

• What is the current state of consumer sentiment?
• What drives happiness Sensory experiences, culture, alone time, social time, travel?
• What are the sights, smells, sounds and flavours of happiness?
• How are brands today using consumer sentiment to build loyalty?

Want more? Contact us now for an in-person or over the phone presentation for you or your team.