“Appreciate all the help from your team to gain the right research and insights to help us better define our clean label strategy.”

Sr Brand Manager
Bimbo

How Bimbo Bakeries Optimized Claims Packaging to Evolving Health Standards

The What
Changes in clean label regulations for the bread category mandated Bimbo to quickly update its packaging claims

So What
With 36 claims to test at once, the team used buzzback Swipe as a rapid and efficient methodology. Consumers could intuitively and efficiently react, with added diagnostics via Concept Focus.

Now What
In just a few days, the study provided insight to the three claims with strongest impact on purchase interest. Concept Focus heatmaps and respondent mark-ups revealed consumers’ most and least favorite aspects of the claims. Bimbo implemented these in critical packaging updates for the brand.