“The team had a good understanding of what we were trying to achieve and that came across... the final report was very well done and clearly laid out all of the information as well as the insight gleaned.”
Associate Director, Innovation Major Food Brand
How a Major Food Brand Catered to Consumers
The What The marketing team needed to optimize its shelving strategy and wanted to engage consumers for inspiration.
So What Our approach included online forums, engaging consumers in co-creation exercises to collaborate, connect and even build their ideal shelf (in the cookie aisle) with our Configurator technique.
Now What WithConfigurator, plus an in-store safari mission and photo-sharing, consumers shared their experience and desires for how they’d shop a crowded cookie aisle. Visuals from best in-store displays across various categories enabled optimal shelf positioning, resulting in a more intuitive and profitable shelf display.
