Nostalgia isn’t just about the past. It’s shaping the future of brand love. Today’s consumers crave authenticity, comfort, and connection.

In this session, we’ll unpack why nostalgia resonates so deeply and how leading brands are using it to build trust and drive growth.

Join buzzback and Kenvue as we explore:

 – Why nostalgia matters now and how it connects across generations and psychographics

 – How nostalgic cues build belonging and authenticity

 – Real-world examples from McDonald’s, Band-Aid, and Neutrogena showing measurable brand lift

Plus, you’ll get exclusive insights from buzzback’s latest research report, Back to the Future: How Nostalgia Can Spark Modern Brand Love.