What’s your challenge?

No matter what your question is, we’re here to help. Go beyond the obvious to get to the why – the relentless pursuit of the why has been our mission for 25 years. We’ll provide actionable recommendations, ready to take to your CEO, so you can move forward with confidence.

Our team of passionate and expert researchers are the humans behind every step of your research, partnering closely with you to design and deliver insights you need to achieve business goals.  With expertise spanning healthcare, fast-moving consumer goods [FMCG], technology and telecom; a blend of qualitative and quantitative methods, creative tools and forward-thinking technology; we uncover deeper truths behind the numbers, empowering you and your teams.

Group of people sitting at outdoor cafe table
Who is my target? What are their unmet needs?
Foundational Understanding

From category landscape to consumer/patient profiling and U&A, better understand your market and get to know your consumers deeply – who they are as people and why they make the choices they make. Use in-person or online qual to dive deep and quant to go broad and confirm hypotheses.

Unknown
Where will our next big idea come from?
Inspiration & Co-Creation

Document real life to spot opportunity. Whether in-person, online asynchronous or real-time, our experts use proprietary tools and proven techniques to inspire your audience and help you create your next big idea. White space identification, consumer & expert co-creation, workshops

Concept-Product-Development
Which of these product ideas is best? Unique? Breakthrough?
Concept & Product Development

There is more to the story than scores and numbers. Do they get your idea? Will it change their behavior? Why? Predictive measures are important, but moving beyond metrics to capture emotions and attitudes behind the numbers with our Blended Research™ helps you understand what's driving their choices. We test concepts the way today’s consumers move through life – real-time, on-the-go, and in context.

Positioning
Is our positioning unique? What does it mean to our audience?
Positioning

Find ownable white-space with a 360° approach to uncover brand perceptions, attitudes and associations with your positioning. Unique projective techniques in our Blended Research™ uncover a lexicon of emotions with visual, verbal and emotional triggers to differentiate and dimensionalize ideas so you can strengthen and refine.

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What does our brand stand for? Where can we take it?
Brand Equity, Extendibility & Portfolio Optimization

Do your consumers perceive your brand as you do? Our brand research provides immersive understanding about what your brand stands for, where it’s positioned now, and where you have permission to play. You'll have visual understanding illustrating emotional connections, equities and how to innovate brand development strategies and extend your brand into new spaces.

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What name fits best with our positioning? Which names drive the most interest?
Naming

With a proven approach to naming, we deliver visual, verbal and emotional dimensions to clearly illustrate what a name communicates and why. Learn how to name a product with our interactive tools, such as eCollage, and get visceral and visual consumer associations and perceptions that separate the strongest options from the weak.

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Does our messaging resonate? Do we have the right claims?
Messaging & Claims

Whether you're focused on HCPs, patients or consumers, you'll gain visual, verbal and emotional drivers to clearly illustrate what is being communicated and why the audience is perceiving it that way.

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Will the package pop on the shelf??
Packaging

Understanding break through is a critical factor when updating or designing new packaging – whether online or on the shelf. With interactive shelf, eye tracking and unique tools, our Express platform is set up to provide fast feedback and standard measures in a report ready to share with stakeholders.

Group of people sitting at outdoor cafe table

Who is my target? What are their unmet needs?
Foundational Understanding

From category landscape to consumer/patient profiling and U&A, better understand your market and get to know your consumers deeply – who they are as people and why they make the choices they make. Use in-person or online qual to dive deep and quant to go broad and confirm hypotheses.

 

Where will our next big idea come from?
Inspiration & Co-Creation

Document real life to spot opportunity. Whether in-person, online asynchronous or real-time, our experts use proprietary tools and proven techniques to inspire your audience and help you create your next big idea. White space identification, consumer & expert co-creation, workshops

Which of these product ideas is best? Unique? Breakthrough?
Concept & Product Development

There is more to the story than scores and numbers. Predictive metrics are important, but we move beyond the metrics to capture the emotions and attitudes behind the numbers with our Blended Approach™. We test concepts the way today’s consumers move through life – real-time, on-the-go, and in context.

Is our positioning unique? What does it mean to the consumer?
Positioning

Find ownable white-space with a 360° approach to uncover brand perceptions, attitudes and associations with your positioning. Unique projective techniques in our Blended Approach™ uncover underlying emotions and visual triggers to differentiate and dimensionalize ideas so you can strengthen and refine.

What does our brand stand for? Where can we take it?
Brand Equity, Extendibility & Portfolio Optimization

Do your consumers perceive your brand as you do? Our brand research provides immersive understanding about what your brand stands for, where it’s positioned now, and where consumers say it can go. We deliver data-driven insights with visual reports illustrating emotional connections, equities and how to innovate brand development strategies and extend your brand into new spaces.

What name fits best with our positioning? Which names drive the most interest?
Naming

With a proven approach to naming, we deliver visual, verbal and emotional dimensions to clearly illustrate what a name communicates and why. Learn how to name a product with our interactive tools, such as eCollage, and get visceral and visual consumer associations and perceptions that separate the strongest options from the weak.

Does our messaging resonate? Do we have the right claims?
Messaging & Claims

Whether you’re focused on HCPs, patients or consumers, you’ll gain visual, verbal and emotional drivers to clearly illustrate what is being communicated and why the audience is perceiving it that way.

Will the package pop on the shelf?
Packaging

Understanding break through is a critical factor when updating or designing new packaging – whether online or on the shelf. With interactive shelf, eye tracking and unique tools, our Express platform is set up to provide fast feedback and standard measures in a report ready to share with stakeholders.

Qual or Quant? Managed Services, DIY or DIFM?

From the first conversation, we seek to understand your needs, proposing the best solution for your project, budget and timeline. We’re focused on getting you results when and how you need them, regardless of methodology.

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