When it comes to research, one size doesn’t fit all. That’s why you need a consultative approach from the first meeting to design solutions for your specific challenges, needs and goals. Better approach, better insights, better outcomes.
We know that when it comes to research, one size doesn’t fit all. That’s why we sit down with you to learn about your specific challenges, needs and goals to create a uniquely tailored approach that will give you the insights you need.
We’re your research partner, from kickoff to final deliverable. With a senior expert leading the charge, you’ll get an experienced focus on understanding your business needs, with a research design to answer your questions, so we can deliver reports that are spot on, ready to share and drive real decisions.
Our quantitative research isn’t just about delivering numbers – it’s about understanding the story behind them – the why. Blended Research™ means qualitative elements woven with quant to surface unspoken emotions and motivations behind consumer choices, with context to the numbers. The result? Powerful insights that provide the clarity you need to move forward with confidence. And if you want to go even deeper, we’ll add a qualitative stage to progress your journey further.
Whether you’re looking for deeper consumer understanding through in-person or digital ethnography, a shop-along to understand your category, or you want your consumer to help you create your next product, you’ve come to the right place. Our dedicated qualitative team consists of experts in online and in-person methodologies, with backgrounds in social sciences, psychology, anthropology and philosophy — and they’ll guide you on your journey bridging from qual to workshopping to quant. It’s all in one place.
Behavioral economics has taught us that humans make choices that limit cognitive load. Understanding what drives these choices is at the heart of what we do. How? With an array of proprietry techniques, such as eCollage™, you’ll understand the why, not just the what. Our techniques are integrated into our quantitative studies (Blended Research™) to bring deeper understading of human behavior. In our qualitative work, similar techniques help go beyond superficial responses.
Designed by researchers for researchers, our on-demand platforms give you fast, affordable results – even overnight. From project set-up to topline, you can set it up yourself [DIY] or we’ll do the heavy lifting for you [DIFM]. It’s fast, flexible and built to make your job easier.
Studio modernizes the fragmented and time-consuming qualitative research process by harnessing technology to bring research buyers, moderators, best-in-class tools, and research participants together in one platform.
Express is our automated quantitative consumer insights platform for quick turnaround. It’s easy and intuitive, grounded in best-practices with buzzback’s hallmark assets – light diagnostics to help you understand the why. Express – powerful insights, fast.
Generative AI allows us to streamline repetitive tasks, increase productivity and deliver best-in-class insights faster. It expands our thinking with topics for consideration in study design; quality checks for respondents and data integrity, IP detection, profanity checks and general fraudulent responses; and improves sentiment analysis and filtering for faster results.
However, even with AI, our deliverables are human-led to make sure you have a narrative, to grasp the nuances in delivering to your objectives. And we never use AI in a way that risks compromising data or privacy.
QUICK LINKS
QUICK LINKS
