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Healthcare Concept Methodology Refresh
Our multi-dimensional concept framework is built on our current understanding of human behavior and decision-making. Knowing a concept’s score is one thing, here’s how to learn what works, why, & how to make it better.
Positioning Webinar Oct 24 - Register Now
How do you ensure you have the optimal positioning for your brand? Join us on October 24th at 11AM EST for a webinar where we discuss best practices and new techniques on brand positioning research.
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Meet Generation Jones
Born between 1954 and 1964, Generation Jones is a cohort 48 million strong. Learn more about them through our research to help unlock a powerful market segment.
"The team takes great pride in their work. They are masterful at making me look great through their story-telling abilities."
"You continually act not just as a vendor but a partner… having everything running and on track wouldn’t be possible without your support."
"Just within 3 months we filled an originally empty innovation pipeline with great short and long term initiatives."
"The brand team & franchise lead requested the insight from the buzzback study be moved to strategic imperative for the year."