Building the Mix & Match Plan

Client
Use cases

Challenge

In the highly competitive telecom space, minimizing churn when testing hundreds of complex ideas each year was a priority.  But typical concept testing was not replicating real world conditions. They came to buzzback seeking to refocus a traditionally static concept test to produce more reliable results.

Solutions

Customized blend of CX and Concept Testing

Outcome

Using Interactive Dynamic Stim, we were able to provide more precision and validity so they can make key business decisions.

We conducted research showing evidence that consumers are making more thoughtful decisions (4 times closer to in-market choices), giving  confidence in the consumer evaluation.

VP Consumer and Marketplace Insights

Interactive Stim allows us to amplify the scale for business decisions.

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