unlocking deeper & richer consumer insights to drive
confident decision-making

As an extension of your team, we are dedicated to delivering a top-notch experience and meaningful results that drive real growth. We blend human expertise with innovative methods and technology to help you truly understand your audience, turning complex data into clear, actionable strategies.

For 25 years, we’ve been on a mission to rethink and reinvent how insights are uncovered—making them more engaging and even fun.

When I tried the first Macintosh computer, I was inspired by the use of visuals to communicate, starting buzzback to harness the web with visual approaches, engaging and uncovering the why’s behind consumer behavior. And my Mac still works!

From recontacting consumers (AKA buzzing them back – our namesake!) in our first projects for Unilever and Coke created in a tiny NYC sublet to growing into a global team of 60+, our obsession with the Relentless Pursuit of the Why remains at our core.

Today, our clients trust our insights for strategic decisions, with eCollage™ and virtual co-creation to crafting messaging for cutting-edge cancer medications to a game-changing qual marketplace: Studio, our newest end-to-end qual innovation.

We’re obsessed with Innovation —  experimenting, iterating, and even failing as we create better experiences to delight and make our clients’ lives easier, and make our hybrid workplace better for our team. Along the way, we’ve won awards, supported top-tier clients, but importantly, we’ve provided our clients the insights they need to bring hundreds of new products & services to market year over year.

Our Core Values

Flexibility

Innovation

Teamwork

Integrity

Quality

Our Team

When you come to buzzback, you’ll experience a team of diverse, skilled researchers with decades of collective experience. At our heart, we’re human beings who share a deep passion for understanding others – some of us since inception, and many for more than 10 years.

We’re dancers, singers, runners, bikers, hikers, travelers, artists, animal lovers, gardeners—and yes, we’re market researchers too.

Carol Fitzgerald

President & CEO

Silvena Milenkova

Chief Research & Strategy Officer

Mariela Archer

Head of Global Growth

Roisin Cooke

SVP Operations

Tatiana Gormley

VP Global Insights

Beth Johnson

VP Marketing

Laura Mucha

Executive Director

Jonathan Weiser

Healthcare Practice Lead

Liz White

Managing Director,
Studio by buzzback

Ashley Agbay

Research Director,
Qualitative Insights

Eliza Bohigian

Research Director, Qualitative Insights

Tina Bossio

Senior Research Director

Monica Boudreaux

VP Qualitative Research Brand and Consumer Insight

Alexis Bradshaw

Sales Manager,
Studio by buzzback

Jordan Brodie

Associate Director, Global Growth

Sophie Carrington

Senior Research Analyst, Qualitative Insights

Stephanie Carroccetto

Chief of Staff,
Research & Strategy

Caroline Chu

Senior Research Manager, Qualitative Insights

Lauren Clement

Senior Research Analyst

Scott Dawson

Research Director,
Qualitative Insights

Natalie Delgado

Senior Research Analyst, Healthcare Practice

Julie Descombes

Senior Research Analyst, Healthcare Practice

Ella Direnfeld

Senior Research Analyst, Qualitative Insights

Allan Due

Global Data Science Lead

Ann Felski

Digital Platform Specialist

Alyssa Fisher

Senior Manager, Digital Platforms

Coralis Flores-Vazquez

Senior Research Analyst

Allie Greenspun

Associate Director, Marketing

Kristen Harmeling

VP Research

Miriam Hirschman

Senior Research Manager

Terri Javaluyas

Research Manager,
Healthcare Practice

Ky Jenkins

Research Analyst,
Qualitative Insights

Reece Jones

Senior Research Manager, Qualitative Insights

Julianna Koch

Senior Research Director, Healthcare Practice

Jenny Lindsay

Senior Director, Global Growth - UK/Europe

Lay Lui

Research Director

Larissa Matijcio

Senior Research Manager, Qualitative Insights

Laura Milewczik

Senior Research Director

Adrienne Nadeau

Research Director

Brian Nagy

Director, Digital Wellness

Carolyn Norman

Associate Director,
Employee Engagement

Liam O'Keefe

Research Manager

Denis Ostrovskiy

Research Director

Nicki Padilla

Senior Operations Manager

Matthew Pagano

Research Director,
Healthcare Practice

Minna Rabus

Senior Research Manager, Express

Rob Seebold

Research Director,
Healthcare Practice

Maria Sequeira

Senior Research Analyst,
Content & Data Visualization

Alifia Shareef

Senior Research Analyst

Mia Simon

Senior Research Analyst, Qualitative Insights

Michael Sineni

Operations Director,
Qualitative Insights

Greg Smith

Associate Director, Operations

Brina Stalbow

Research Manager

Claire Stehfest

Senior Research Manager

Ronny Taitel

Senior Project Manager

Lauren Thomas

Senior Research Analyst

Maggie Tullis

Global Growth Manager, Healthcare Practice

Sara Vazquez Irizarry

Research Manager,
Healthcare Practice

Ginny Vollendorf

Research Director,
Qualitative Insights

Lynna Ye

Research Manager,
Healthcare Practice

Ask us anything!

Please Select Form.

Ask us anything!

Enter your email to download the content

Please Select Form.

Enter your email to download the content