Most product tests measure trial. Successful products depend on repeat behavior. If you work in consumer insights, innovation, or product development, you know how difficult it can be to predict real-world product success. Despite extensive testing, 40% of new products fail within their first year. Traditional product testing often captures what consumers say but misses the deeper drivers of repeat use.

Join our upcoming 30-minute webinar to explore how to rethink product testing and uncover: