The GLP-1 Ripple Effect
How changing habits, identities and expectations are reshaping opportunities for brands
Explore the consumer experience of GLP-1 use, from food choices and shared occasions to what progress means beyond weight loss.
Drawing on research with current and former GLP-1 users across the US, UK and Germany, we explore how people navigate changing routines, identities and expectations, and what brands can learn from their experiences.
In this session, we explore:
- Changing habits: How appetite, food choices, shopping and shared occasions evolve.
- The human experience: What progress means beyond weight loss, and the everyday effort behind it.
- Relevance beyond food: What the findings could mean for food categories and beyond.
- Opportunities for brands: Where products, experiences and communication could make changing routines easier while preserving enjoyment, confidence and privacy.
From messaging to innovation, we examine what insights teams, strategists and marketers need to understand, and which opportunities deserve further exploration.
