Connecting Consumers to the Circular Economy

Client
Use cases

Challenge

A global electronics manufacturer sought to understand how to make repairability appealing to and easy for users.

Solutions

Digital Ethnography:

-Allows for a range of online tools & techniques to uncover underlying drivers & barriers to repairing their peripherals today.
-Encourages idea optimization by allowing respondent interaction with others after submitting their unbiased responses to potential ideas presented.

Outcome

The company was able to move forward with a launch of a repair partnership, further growing their brand value while expanding their sustainability strategy.

VP Consumer and Marketplace Insights Deborah Campbell

Interactive Stim allows us to amplify the scale for business decisions.

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