- Brand Equity, Extendibility and Portfolio Optimization
- Naming, Claims, Packaging and Messaging
- Positioning
Challenge
A global electronics manufacturer sought to understand how to make repairability appealing to and easy for users.
Solutions
Digital Ethnography:
-Allows for a range of online tools & techniques to uncover underlying drivers & barriers to repairing their peripherals today. -Encourages idea optimization by allowing respondent interaction with others after submitting their unbiased responses to potential ideas presented.
Outcome
The company was able to move forward with a launch of a repair partnership, further growing their brand value while expanding their sustainability strategy.