Everyday Beauty: How NIVEA Bridged the Gap to Connect with American Consumers

Client
Use cases

Challenge

NIVEA sought to increase relevancy among American consumers and better communicate what their products deliver on – everyday beauty.

Solutions

A multi-phased, Blended Research approach:

– Explore Brand Perceptions

– Identify Motivating Language

– Test Potential Territories

– Product Line & Variant Exploration

Outcome

Reframed NIVEA as an everyday brand in the US, with a clear positioning on how to communicate key brand equities and direction for future product development resulting in double digit brand growth which continues today.

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