NIVEA sought to increase relevancy among American consumers and better communicate what their products deliver on – everyday beauty.
Solutions
A multi-phased, Blended Research approach:
– Explore Brand Perceptions
– Identify Motivating Language
– Test Potential Territories
– Product Line & Variant Exploration
Outcome
Reframed NIVEA as an everyday brand in the US, with a clear positioning on how to communicate key brand equities and direction for future product development resulting in double digit brand growth which continues today.