Explore examples of our unique techniques that answer our clients’ key business questions, including messaging, patient journey, peer-reviewed publications, and more!
Messaging Evaluation
buzzback's Approach
We’re the go-to partner for messaging among top global pharmaceutical companies. Our approach uncovers how key stakeholders, patients, caregivers, HCPs, and payers, perceive your product and provides clear insights to optimize your message bundles
Our customizable framework helps you evaluate concepts with patients, caregivers, HCPs, and payers to shape the future of your brand. We deliver clear insights on which concept to advance and actionable recommendations for refinement.
We set out to uncover unmet needs among women navigating menopause and explore how our client could provide meaningful support. Using our Blended Research approach, we connected deeply with patients to surface emotional drivers and hidden expectations. The research revealed insights across menopause stages, identifying whitespace for new support solutions, messaging, and positioning.
Our client wanted to understand how their product and its competitors are perceived by HCPs, to inform strategies for increasing market share. buzzback's unique approach pinpointed key opportunity areas and patient types. We delivered actionable insights on how to target specific patient profiles to grow share and provided tailored tactics for engaging non-call plan HCPs beyond personal promotion.
Our client sought to evaluate whether acquiring a new technology could improve medication adherence. Through a blended qual/quant study with patients, HCPs, and payers, we explored current tech use and perceptions of value. Insights identified the business case, optimal price, priority patient profiles, and the need for a strong cost-benefit analysis.
Our client partnered with buzzback to explore the experiences of Stage III/IV NSCLC patients and their caregivers through our Blended Research Approach. Quantitative and qualitative insights revealed unmet needs in treatment and caregiver support. Findings helped the client refine their strategy and better serve the NSCLC community.
