How the Cow Laughed Again

Client
Use cases

Challenge

The Laughing Cow, a well-known 100-year-old cheese brand manufactured by Bel Brands, needed to uncover opportunities to revitalize sales after an 8-year period of decline.

Solutions

An 8-week, multi-phased, Blended Research approach: 

-Consumer Trends & Competitive Landscape

-Digital Consumer Immersions

-Virtual Shop-Alongs

-Self-Guided Digital Ethnographies

-In-home Product Trials

-Quantitative Validation

Outcome

Redefined The Laughing Cow’s market positioning within Bel Brands, optimized packaging and communications to align with usage occasions, fixed store placement issues, and honed its consumer profile.

Bel Brands

We brought on buzzback because we knew they were such a great strategic partner; they would help us build this robust learning plan and we knew they would execute it flawlessly…and the last piece, which is so important, is to create what I call a magical and compelling report coming out of all this research

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