Identifying Distinctive Assets for a Global Beverage Brand

Client
Use cases

Challenge

A global beverage manufacturer sought to identify textual and visual assets that are ownable and provide differentiation for their brand.

Solutions

A multi-phased, blended research approach of qualitative and quantitative methods for asset testing:

-Category Asset Identification
-Ideal Pack Design
-Configurator Exercise
-Brand Deep Dive

Outcome

The client was able to confirm their most ownable assets plus optimization opportunities for secondary assets. This study was so informative it was repeated for two other brands.

VP Consumer and Marketplace Insights Deborah Campbell

Interactive Stim allows us to amplify the scale for business decisions.

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