Opportunity Assessment: Should a Healthcare Client Acquire a Technological Asset?
Client
A Global Pharmaceutical Company
Use cases
- Foundational Understanding
- Brand Equity, Extendibility and Portfolio Optimization
Challenge
A pharmaceutical company was deciding whether to acquire a technological asset to help patients adhere to medication. The client came to buzzback seeking to explore current use of technology and assess opportunity through a study of patients, HCPs, and payers to inform digital strategy within the category and to guide their decision.
Solutions
A holistic approach with qualitative and quantitative blended methodology – study of patients, HCPs, and payers:
The research identified business case and maximum price for the acquisition as well as determined how stakeholders saw value. We identified specific patient profiles and uncovered need for cost/benefit analysis.