Patient-Type Exploration for an International Pharmaceutical Company
Client
A Global Pharmaceutical Company
Use cases
- Foundational Understanding
- Brand Equity, Extendibility and Portfolio Optimization
- Positioning
Challenge
A well-known, international pharmaceutical company aimed to increase product share among patients by identifying how the product and its competitors are perceived by HCPs.
Solutions
A holistic approach with qualitative and quantitative blended methodology:
Our research identified opportunity areas/patient types to help steal share from competitors. We were able to provide insight into which specific patient types can help to grow the overall share of the market and identify specific tactics to use for non-call plan HCPs who don’t benefit from personal promotion efforts.