A well-known, international pharmaceutical company aimed to increase product share among patients by identifying how the product and its competitors are perceived by HCPs.
A holistic approach with qualitative and quantitative blended methodology:
-Market Landscape
-Situational Choice Exercise
-Static Patient Profile Assessment
Our research identified opportunity areas/patient types to help steal share from competitors. We were able to provide insight into which specific patient types can help to grow the overall share of the market and identify specific tactics to use for non-call plan HCPs who don’t benefit from personal promotion efforts.
Interactive Stim allows us to amplify the scale for business decisions.
Full-Service
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