A global alcoholic beverage client wanted to uncover opportunities to successfully launch a digitally native brand and category disruptor. They engaged us to answer and understand:
-Who is their target DTC shopper?
-What is the shopping journey for DTC alcoholic beverages?
-Where and how can they disrupt the category?
–A multi-phased, Blended Research™ approach of qualitative and quantitative methods:
-Category & Competitive Landscape
-Consumer Values & Priorities
-Drivers & Barriers of DTC
-Video Ethnographies
-Journey Mapping – Quantitative Validation
We provided our client an in-depth recommendation on how to engage their target emotionally and functionally throughout their shopping journey. These insights are fueling success at the company, as they have enjoyed a lift of over 40% in eCommerce direct-to-consumer (D2C) sales in its first quarter 2023.
Interactive Stim allows us to amplify the scale for business decisions.
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