Understanding DTC Opportunities: Launching a Digitally Native Brand

Client
Use cases

Challenge

A global alcoholic beverage client wanted to uncover opportunities to successfully launch a digitally native brand and category disruptor. They engaged us to answer and understand:

-Who is their target DTC shopper?
-What is the shopping journey for DTC alcoholic beverages?
-Where and how can they disrupt the category?

Solutions

–A multi-phased, Blended Research™ approach of qualitative and quantitative methods:

-Category & Competitive Landscape
-Consumer Values & Priorities
-Drivers & Barriers of DTC
-Video Ethnographies
-Journey Mapping – Quantitative Validation

Outcome

We provided our client an in-depth recommendation on how to engage their target emotionally and functionally throughout their shopping journey. These insights are fueling success at the company, as they have enjoyed a lift of over 40% in eCommerce direct-to-consumer (D2C) sales in its first quarter 2023.

VP Consumer and Marketplace Insights Deborah Campbell

Interactive Stim allows us to amplify the scale for business decisions.

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