Understanding DTC Opportunities: Launching a Digitally Native Brand
Client
Global Beverage Brand
Use cases
- Foundational Understanding
- Inspiration & Co-Creation
- Brand Equity, Extendibility and Portfolio Optimization
Challenge
A global alcoholic beverage client wanted to uncover opportunities to successfully launch a digitally native brand and category disruptor. They engaged us to answer and understand:
-Who is their target DTC shopper? -What is the shopping journey for DTC alcoholic beverages? -Where and how can they disrupt the category?
Solutions
–A multi-phased, Blended Research™ approach of qualitative and quantitative methods:
We provided our client an in-depth recommendation on how to engage their target emotionally and functionally throughout their shopping journey. These insights are fueling success at the company, as they have enjoyed a lift of over 40% in eCommerce direct-to-consumer (D2C) sales in its first quarter 2023.