The R&D team of a global food manufacturer sought to inform new savory snack product innovations by better understanding a key target segment – Hispanics – and their snacking behaviors.
A Blended Research approach with a Qualitative Phase 1 and a Quantitative Phase 2:
-Qualitative phase provided a digital immersion into the lives, behaviors, attitudes, and savory snacking experiences of Hispanic consumers via our online forum and live webcam IDIs.
-Quantitative phase included an online exploratory to validate opportunities in the snacking space via interactive qual/quant techniques.
We uncovered opportunities to make Hispanics feel more connected to savory snacks offered in the traditional grocery aisles and the desire for more variety and healthy options, especially within the dips category.
Interactive Stim allows us to amplify the scale for business decisions.
Full-Service
About buzzback
