My/Mochi wanted to grow their brand, but had minimal existing foundational research.
Solutions
A qual-quant exploratory to better understand brand and category perceptions, who uses & why, with a 360 view of key influencers:
-Social Listening
-Consumer Understanding
-Category Landscape
-Brand Deep Dive
-Product Extendibility
-Shopping Mission
Outcome
We created a unique profile of the My/Mochi target consumer, uncovering opportunities to develop an effective positioning strategy that the client was able to quickly activate on. The research also guided a product packaging revamp and product line extension.