Unpacking Consumer Perceptions for a Flavorful Brand Refresh

Client
Use cases

Challenge

My/Mochi wanted to grow their brand, but had minimal existing foundational research.

Solutions

A qual-quant exploratory to better understand brand and category perceptions, who uses & why, with a 360 view of key influencers:

-Social Listening

-Consumer Understanding

-Category Landscape

-Brand Deep Dive

-Product Extendibility

-Shopping Mission

Outcome

We created a unique profile of the My/Mochi target consumer, uncovering opportunities to develop an effective positioning strategy that the client was able to quickly activate on. The research also guided a product packaging revamp and product line extension.

My/Mochi CMO

Thank you for the partnership. This research has been transformational for us.

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