How Life is Changing in the Age of Coronavirus

Wave 19 - Month of August

This month we take a closer look at entertainment. More specifically, how TV and video streaming
habits have been impacted
in the US & UK, as consumer behaviors & emotions change.

scroll-down

clean infographic

The majority (8 in 10) still think the virus impact
will last longer than 5 months.

US-more-than-5-months

UK-more-than-5-months

 

Confidence in government has increased,
more so in the US.

US-confidence-in-government

UK-confidence-in-government

 

Optimism has also improved.

optimism-level

 

More in the UK are concerned about
a second peak of infection.

second-peak

 

More people are watching more TV.

watching more TV
quotes-2

 

New behaviors include:

44% purchased new service
50% looking for new options
48% watching different content

 

The streaming services they're using:

what they're using

 

what they're purchasing

 

What they would do to improve streaming services:

streaming improvements

 

What they're watching:

what they're watching

 

However while streaming seems to be here to stay,
most consumers don't see their viewing habits
sticking around post-COVID.

look ahead