This month we take a closer look at entertainment. More specifically, how TV and video streaming habits have been impacted in the US & UK, as consumer behaviors & emotions change.
clean infographic
The majority (8 in 10) still think the virus impact will last longer than 5 months.
Confidence in government has increased, more so in the US.
Optimism has also improved.
More in the UK are concerned about a second peak of infection.
More people are watching more TV.
New behaviors include:
The streaming services they're using:
What they would do to improve streaming services:
What they're watching:
However while streaming seems to be here to stay, most consumers don't see their viewing habits sticking around post-COVID.