Supply chain chatter is everywhere... but how big of an issue is it? This month we looked at familiarity, frustrations, and where consumers are placing the blame. Which categories are the most challenging for consumers and what's their plan of action when their preferred brands/products aren't available? |
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Many look to explain or assign blame - from COVID, government mismanagement to worker and truck driver shortages, media exaggeration, and - in the UK – Brexit. |