How Life is Changing in the Age of Coronavirus

Wave 21 - Month of October

This month we take a deep dive into health - specifically the use of lifestyle apps and how diet, exercise,
mental health and sleep
have been affected
 in the US & UK, as behaviors & emotions change.

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clean infographic

8 in 10 in the US, 9 in 10 in the UK
say the virus will last longer than the next 5 months.

US-more-than-5-months-w21

UK-more-than-5-months-w21

 

Confidence in government is still at a low,
though trending upwards in the US.

US-confidence-in-government-w21

UK-confidence-in-government-w21

 

Optimism remains low, but is again higher in US.

optimism-level-w21

 

More say there will be a second peak of infection.

second-peak-w21

 

CHANGES IN DIET

space

28% eating healthier
51% eating more comfort food
24% eating more plant-based



Around 30% say it will be hard to maintain
a healthy diet the longer COVID goes on

diet plan
supplements


About 3 in 10 are
taking more
vitamins
or supplements


MyFitnessPal is the most common
diet app for both US and UK

myfitnesspal

 

26% find apps help in planning meals
or managing their diet.

diet apps1


Those NOT currently using apps would be interested in seeing...

diet apps2

 

CHANGES IN EXERCISE

space

28% exercising more
60% don't feel comfortable going to the gym
25% taking virtual classes


About 50% have been getting
more outdoor exercise
...but are getting concerned
about exercising during winter

biking

 

24% have started using a fitness tracker app.

exercise apps1

 

Of those, 37% have found apps useful.

exercise apps2

 

People are specifically looking for...

exercise apps3

 

CHANGES IN MENTAL HEALTH

space

48% mental health has worsened
52% worried mental health will continue to worsen
65% concerned about effect of isolation



Close to 25% have met with a mental health
professional since the start of COVID

therapy

 

calm & headspace

 

18% have found mental health apps helpful during COVID.

mental health apps1

 

mental health apps2

 

CHANGES IN SLEEP

space

40% sleep habits have worsened
33% worried sleep habits have negative effect
37% harder time falling and staying asleep

27% US and 11% UK
have been taking OTC medications
or supplements to improve
their sleeping habits

sleep medication

word cloud

Melatonin, Benadryl
and Tylenol PM
are the most
mentioned sleep aids.


2 in 10 are trying to use
non-medical techniques
to help them
sleep better

non medical techniques
calm


Calm is the most used sleep app
for both US and UK

 

20% are using apps to help improve their sleep.

sleep apps1

 

sleep apps2