How will life with COVID merge with our post-COVID lives? This month we asked US & UK consumers to reflect on how aspects of their lives changed during the pandemic and how they plan to move forward in the future.
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How Long Will This Go On?
Are we open yet?
Both markets feel as if things should open,
a big increase in the US since the last wave.
Comfort levels
People are comfortable resuming some activities with other vaccinated people,
but many are still uncomfortable attending indoor events, such as movies.
COVID vaccines & variants
Concerns that current vaccines may not treat emerging
variants of COVID-19 are dwindling.
Interacting with others is tough for some
After a year of isolation some have developed social anxiety.
Planning for the future
Most are wanting to pick up right where we left off prior to 2020.
However, 50-60% want to change aspects of their life post-COVID.
Very few people want to work in an office full-time post COVID
