At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears.
Here's Wave 5 - this week with a focus on how skincare habits are changing among consumers in the US & UK, as behaviors and emotions change.
clean infographic
The number of people who don't know anyone
who has/had the virus continues to decrease.
Optimism has declined,
especially in UK.
And confidence in government also
decreased in UK (though higher vs US).
New Normal
Routines changing to match new lifestyle and new behaviors,
such as working from home, more hand washing, and less social contact.
Sufferer
Stress-induced breakouts and lack of access to products.
Struggling to maintain healthy skin during a difficult time.
Same Old
They can carry on with normal skincare routines.
