Understanding how different generations approach wellbeing is crucial to meeting their unique needs. Our latest research explores the priorities, motivations, and behaviors shaping wellbeing across Gen Z, Millennials, Gen X and Boomers in both the US and UK.
From emotional health to physical wellness and from self-care to convenience-focused solutions, these insights reveal the generational shifts and regional nuances influencing modern wellbeing.
Scroll down to discover what drives each group and how they strive to thrive.
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GenX (and Brits) report lower levels of overall wellbeing
Physical wellness is more top of mind for older generations
Physical wellness is the most important aspect of wellness, especially for Boomers. Gen X places a higher priority on emotional wellness, and Gen Z, X and Millennials prioritize emotional wellness almost as much as physical wellness.
Generations vary in how they pursue wellbeing
Generations seek to support their wellbeing differently, largely based on their priorities. Boomers are focused on specific physical wellbeing actions, while other generations are focused on mental wellbeing.
Mental health resonates with generations differently
Mental wellbeing looks different across younger cohorts, spanning from hopeful to stressful
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buzzback eCollage elicits imagery and emotional associations via interactive online collaging
Gen Z & Millennials are willing to pay for convenience to help with achieving wellbeing
Key Takeaways
Brands offering wellbeing solutions should vary strategic messaging used to reach the different generations, as well as the US vs UK markets. Below are the top differences by generation and market that emerged in our research, which can be used as a guide when crafting audience-specific strategy.
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Email info@buzzback.com to chat with us about more insights.
