What makes a brand trustworthy? Is trust important to people when making purchase decisions? What attributes matter most?
Scroll down to see what consumers say about brand trust. You’ll find the current state of happiness and optimism in the US and UK at the bottom of the page.
Brand trust is key for purchase
Quality, reliability and service rule
Top 10 most trusted brands
(unaided)
Broken brand trust? Here's what consumers do
ESG initiatives strongly impact brand trust
Least trusted brands
Celebrity spokespeople have little impact on brand trust