September 2023

What does sustainability mean to consumers?

Are consumers taking action, and does it vary by country or generation?

We asked consumers in the US and UK, and here’s what they had to say.

Sustainability covers a range of topics important to consumers

For individual action, cost is primary driver

In UK, sustainability means caring for future generations

In US, sustainability means responsibly using natural resources

UK takes more actions towards sustainability than US

In their own words...

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