Welcome back to the buzz!
We’re taking a holistic approach to consumers – how do they feel, what’s important to them, and how can brands help consumers be their best selves?
We approach this through a lens of wellness and wellbeing, which continues to evolve as consumers’ priorities and attitudes change.
So, what is wellness to consumers, and what is important to them?
Throughout our research we have identified six primary wellness areas. From an individual’s perspective, it includes physical, mental, intellectual and financial wellness. However, it also extends past the individual to include social connections and environmental wellness.
About half of consumers in the US and UK say there is room for improvement in their wellbeing. And 75% of all respondents are making active changes to improve their wellbeing.
Focus is on lifestyle changes ranging from nutrition and exercise to social and emotional.
buzzback eCollage elicits imagery and emotional associations via interactive online collaging
While there are six aspects to wellbeing, some are more important to consumers and more likely to drive decisions. We focus below on the top two priorities, emotional and physical wellbeing.
These are the top weekly habits.
While exercise is great, consumers put a higher emphasis on healthy eating as the key for physical wellbeing.
What can get you a better night’s sleep? Social chatter revolves around sharing tips & tricks for improved sleep, as well as products to support sleep.
Brands need to understand and connect with their consumer at a deeper level. Focusing on a consumer’s priorities can help you engage authentically.
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