The buzz on holiday trends - Buzzback

December 2023

How are people feeling about the holidays this year?

Relaxation seems to be the trend of the season, as consumers seek a stress-free holiday.

Here’s what people in the US and UK had to say about this holiday season.

After a tough year, people are looking for a stress-free holiday experience

So they crave relaxing with family or friends

To reduce financial stress, more thought than money is being put into gifts

Consumers express their thoughts and emotions around holiday shopping

Indulgence is part of the holiday experience, including baking

Half are buying online - easy and less stressful

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