Inflation is down significantly from its peak, and buying power in the US has increased each month since May 2023. Interest rates are expected to decline throughout 2024.
But do US &UK consumers feel good about the economy? What’s worrying them, and what are they doing to cope?
Here’s what people in the US & UK had to say.
Throughout our research we have identified six primary wellness areas. From an individual’s perspective, it includes physical, mental, intellectual and financial wellness. However, it also extends past the individual to include social connections and environmental wellness.
These two additional aspects of wellness are part of consumers’ everyday lives, encompassing work, self-improvement and personal finances.
buzzback eCollage elicits imagery and emotional associations via interactive online collaging
Generations are aligned on proportion of negative sentiment, though GenZ and Millennials focus more on their personal wellbeing, while older cohorts are more concerned about government budgeting and long-term economy impact.
Conversations around finances and budgeting are up 5% from PM, increasing in mostly negative sentiment.
With consumers stressed and worried about their financial wellbeing, it’s important for brands to communicate their value which is intrinsically part of a premiumization strategy.
QUICK LINKS
QUICK LINKS