In an annual ranking based on feedback from the global insights industry, buzzback has been selected as a top innovative company in the latest edition of the GreenBook Research Industry Trends (GRIT) Report. The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.
“Little did we know when we fielded the [GRIT] survey in March, that the world was about to go through a period of immense disruption. In some ways, it was fortuitous that GRIT was in the field from March to April as we were able to capture shifting attitudes and expectations as the COVID-19 crisis was developing.” - Lenny Murphy,Executive Editor of GreenBook.
Within the Business & Innovation edition, are the perennial favorites ‘GRIT Top 25 Most
Innovative Clients’ and ‘GRIT Top 50 Most Innovative Companies’ lists—including five
segmented sublists highlighting specialized leaders across the industry. The full lists can be
viewed in the GRIT Report here.
