As a market leader in consumer health care, Kenvue – the makers of global brands such as Johnson’s, BAND-AID, Listerine and Neutrogena – puts wellness at the heart of its strategy. But where should the focus lie and how do these iconic brands stay ahead of wellness trends while building lasting loyalty? And when it comes to women, they are purchasers, caregivers and consumers, and thus a critical focus for where and how Kenvue can innovate and find white space. Knowing the dimensions of women’s wellness helps Kenvue find unique competitive positioning.

In this session, we’ll demonstrate how we help companies like Kenvue develop their wellness playbook rooted in fresh insights that span both the emotional and practical sides of wellbeing. You’ll discover how women define wellness and longevity across markets and generations, brought to life through primary research, social listening and powerful consumer videos. We’ll unpack what truly drives brand loyalty on women’s paths to complete self-care with a spotlight on Kenvue brands.

Key takeaways:

1. 1. Defining and understanding dimensions and differences of wellness among age segments in three different markets.
2. 2. Why women’s wellness and longevity are so important to Kenvue as a pillar of innovation.
3. 3. How to leverage women’s desired wellness benefits – both functional and emotional – to speak to their wellbeing across brands.